Legal

Privacy Policy

Last updated: 29 March 2026

1. Who We Are

SmartOps AI is a trading name of Southern Ferns Holdings Limited, a New Zealand registered company. Our principal place of business is Auckland, New Zealand. In this policy, "we", "us", and "our" refer to SmartOps AI / Southern Ferns Holdings Limited.

2. Information We Collect

When you use our website or services, we may collect:

  • Contact information — name, email address, phone number, and company name provided through our enquiry forms.
  • Usage data — pages visited, time spent on pages, referring URLs, browser type, and device information collected through standard web analytics.
  • Communication data — records of emails, messages, and phone calls between you and our team.

3. How We Use Your Information

We use your personal information to:

  • Respond to your enquiries and provide requested services
  • Send you relevant information about our services (only with your consent)
  • Improve our website and user experience
  • Comply with legal obligations under New Zealand law

4. Data Storage & Security

Your data is stored securely in New Zealand and Australian data centres. We implement industry-standard security measures including encryption in transit (TLS/SSL) and at rest. We do not sell, rent, or share your personal information with third parties for marketing purposes.

5. Third-Party Services

We may use the following third-party services that process data on our behalf:

  • Cloudflare — website security and performance (Turnstile CAPTCHA)
  • Google Maps — embedded maps on our contact page
  • Microsoft 365 — email and business communications

Each third-party provider has their own privacy policy governing the use of your data.

6. Cookies

Our website uses essential cookies for functionality. We do not use tracking cookies for advertising. Any analytics cookies are anonymised and used solely to improve our website experience.

7. Your Rights

Under the New Zealand Privacy Act 2020, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Withdraw consent for marketing communications at any time

8. Contact Us

If you have questions about this privacy policy or wish to exercise your rights, contact us: